Clik here to view.
Stop Carly Rae Content Marketing
Lately I’ve gotten a few too many Carly Rae content marketing emails, which makes me both sad and grouchy. This is not the way to promote content, gain fans or build a brand. Stop it. What Is Carly Rae...
View ArticleClik here to view.
Are You Winning The Attention Auction?
Every waking minute of every day we choose to do one thing or another. For a long time we didn’t have many choices. Hunt the mammoths or mind the fire. Read the bible or tend the crops. I can remember...
View ArticleClik here to view.
The Ridiculous Power of Blog Commenting
Blog commenting is the not-so-secret weapon to building your brand and authority. I’m not talking about comment spam or finding do follow blogs and littering them with links. No, the blog commenting...
View ArticleClik here to view.
You Won’t Remember That Infographic
Infographics are (still) popular. Clients ask me about them all the time. I ask them to tell me about the last three infographics they remembered. The response is generally full of stammering as they...
View ArticleClik here to view.
StumbleUpon Remarketing
For years I’ve used a combination of StumbleUpon and Google Remarketing to cheaply and efficiently open the top of the funnel for start-ups. I don’t hear much about this tactic (though perhaps I’m not...
View ArticleClik here to view.
The Preference Bubble
A couple of mornings each week I drive down to my local Peet’s for some coffee. There’s a barista there named Courtney who is referred to by her co-workers as the Michael Jordan of baristas. Why? She...
View ArticleClik here to view.
We Want To Believe
Fake news and images are flourishing and even Snopes can’t hold back the tide of belief. Marketers should be taking notes, not to create their own fake campaigns but to understand the psychology that...
View ArticleClik here to view.
Roundup Posts
I’m increasingly conflicted about roundup posts. You know, the kind where 23 experts answer one burning question and their answers are all put together in one long blog post. Instant content! I don’t...
View ArticleClik here to view.
Why Growth Hacking Works
The reason growth hacking works has nothing to do with growth hacking and everything to do with blowing up organizational silos. What Is Growth Hacking? Marketers love to market. We’re forever...
View ArticleClik here to view.
The Invisible Attribution Model of Link Acquisition
Links are still an important part of ranking well in search. While I believe engagement signals are what ultimately get you to the top of a search result, links are usually necessary to get on the...
View Article
